Product Recall
2007
Single channel video; colour, sound.
4 mins 27 secs, looped.
Format: 16:9
Commissioned by Paula Cooper Gallery,
New York
   
   
 

In the video Product Recall, we see Carey Young invited into a psychoanalyst's consulting room. She is asked to match from memory a series of advertising slogans with their corresponding brand. The slogans belong to global companies (many of which are active as art sponsors) that brand themselves around “imagination” or “inspiration.” It remains unclear whether the point of the exercise is for the artist to remember the slogans, or to forget them.

 

Product Recall - production still
(photograph by Christine Sullivan)
Actor: Morgan Deare

 

Product Recall as installed at Paula Cooper Gallery, New York, 2007