2001. Vinyl text, dimensions variable.
This work features statements based on the published advice of What? If! creativity consultants, London, who advise corporations on creative strategy, and who state that statements such as these should be used to help generate new ideas in creative business discussions ('brainstorms'.)
The statements featured in this work are:
That's a great idea. Thanks!
Seems like a winner!
We're getting somewhere with this.
Let's take that same concept and use it over here.
Hmm, looks like we could push that idea further.
Let's stay with that idea longer and see what mileage we can really get from it.
You know, this could be better than what we're currently doing!
The statements should be placed together on one wall in the exhibition, and also distributed around the other gallery walls in a viral way. In a group show context (such as within the images here) the statements should also be placed close to, and within sightlines of works by other artists.